A standard investor proposal usually begins with an executive summary that explains why the funds are needed and how they will be used. While start-up companies often need investors to get off the ground, a privately-held company may seek out investors at any stage of its development. For example, a wedding-planning business that has been run from a person's home might need an investor partner in order to open a storefront. Likewise, a restaurant may need investor funding to open a second location in a nearby town. Executive summaries should be brief and contain only high-level information, because supporting details will be provided later in the proposal. Executive summaries should also capture the potential investor's interest and make her want to be part of your business.